Australian Ethical Consumer Report

Read the latest Australian Ethical Consumer Report to find out what Australians believe about modern slavery, sustainability and ethical fashion, and how committed they are to acting on these values.

AUSTRALIAN ETHICAL CONSUMER REPORT

How Ethical Are Australian Shoppers?
We Found Out.

The Australian Ethical Consumer Report, published in partnership with Be Slavery Free, seeks to understand the attitudes and beliefs of Australian consumers towards modern slavery, sustainability and ethical consumption, particularly in the fashion industry.

It uncovers what motivates Australians when making purchasing decisions, and measures their position on the journey towards becoming an ethical global citizen—someone who recognises and cares about the impact of their decisions on others, aligns their habits with these values and publicly advocates for the cause. This is measured through the Ethical Global Citizen Index (EGCI).

In this 2023 edition, we see amongst Australians the tension between more engagement with ethical consumption resources than ever, and less inclination to change behaviours due to the rising cost of living and confusion around information provided. The report also reveals who Australian consumers see as responsible for supply chain issues, and highlights what action steps they are most likely to take towards ethical and sustainable global citizenship.

READ THE REPORT

2023 Report Insights

70% OF AUSTRALIANS

want their shopping habits to reflect ethical practices over the next 12 months—a decrease from 87% in 2021.

80% OF AUSTRALIANS

have heard of modern slavery and 75% agree that their purchasing habits can make a difference in eradicating it.

51% OF AUSTRALIANS

are familiar with the term ethical fashion, with 43% engaging with information on ethical consumption at least fortnightly.

Learn More

Australian Ethical Consumer Report Launch Webinar

Panelists, CEO of the Australian Fashion Council, Leila Naja Hibri and Anti-Slavery Commissioner for NSW, James Cockayne, Director of Policy, Sustainability and Impact at the Australian Retailers Association, Jason Robertson discuss the findings and trends from the Australian Ethical Consumer Report.

Media release: Balancing Budget with Values

Australians stretched by cost-of-living; torn on ethical choices

  • 70% of Australians want to shop more ethically but face cost of living barriers.

  • Three in four believe their purchasing habits can help eradicate modern slavery.

  • More than half of Australians are aware of the term ethical fashion, up 3% since 2021. Read more